Webhouse is a full-stack operating partner for fashion, beauty, and lifestyle brands entering and scaling in the Middle East.
Low-touch for brand teams. High-accountability execution by Webhouse.
YEARS
Operating in the GCC
Multi-market presence across UAE, KSA, and the wider Mena
End-to-end operational ownership
Brands operated: Oh Polly, NA-KD, Gorgeous Shop, Feelunique (acquired by Sephora)
We operate as an extension of the brand team, managing the complete GCC operation end to end with minimal day-to-day involvement required from the brand.
Market Entry & Commercial Setup
We assess market fit, competitive dynamics, and operational readiness to enable disciplined and scalable entry into GCC markets.
Localization Across Tech, Pricing & Content
We localize the full digital experience across pricing, assortment, Arabic and English content, SEO, and regional merchandising—while preserving global brand DNA.
ROAS-Driven Customer Acquisition & Growth
We scale brands through performance-first marketing, powered by data and AI-assisted optimization, with a clear focus on ROAS, contribution margin, and sustainable payback rather than vanity growth.
Logistics, Payments & Customer Experience
We manage fulfilment, local payment behavior, and customer experience across the entire lifecycle, including bi-lingual customer support and live WhatsApp chat.
A proven operating model built for GCC consumer behavior.
We evaluate category dynamics, pricing elasticity, competition, and demand signals specific to GCC markets before committing capital.
We align on operating scope, governance, and success metrics—allowing Webhouse to run day-to-day execution independently while keeping brand teams informed through structured updates.
We localize the full stack, including:
- • Bi-lingual website, app, and customer service
- • GCC-specific pricing and promotions
- • Local payment and delivery preferences
We launch with discipline, scale through ROAS-driven acquisition, and continuously optimize across growth, margin, and customer experience.
Payments & Checkout Localization
We optimize checkout for regional behavior, including Cash on Delivery (COD) and local Buy Now Pay Later solutions such as Tabby and Tamara to maximize conversion.
Bi-Lingual Customer Experience
We operate bi-lingual websites, apps, and customer service teams—ensuring localized communication, not just translation.
Simplified Returns & Post Purchase Experience
We design return flows and reverse logistics aligned to local expectations, balancing customer trust with operational efficiency.
Local Brand Presence & Customer Touchpoints
We activate brands beyond the screen through localized social media presence, pop-ups, brand activations, and customer engagement touchpoints designed for GCC consumers.
- Webhouse operates with a low-touch model for brand teams.
- Brands do not need to allocate dedicated resources for the GCC.
- Our team manages the complete operation end to end while keeping brand stakeholders informed through regular reporting and structured updates.
- This allows brand teams to focus on core markets while we take full responsibility for execution.
Selected examples across fashion and beauty.
Oh Polly
Role: Regional Operating Partner
Markets: UAE, KSA, GCC
Outcome: 6× revenue growth in under 24 months
CONCEPT N
Role: Brand Oner
Markets: UAE, KSA, Mena
Outcome: Successful Launch in the Market
Gorgeous Shop
Role: Operator & Growth Partner
Markets: UAE
Outcome: Rapid localization and profitable beauty scale
Feelunique (Acquired by Sephora)
Role: Regional E-commerce Operator
Markets: Middle East
Outcome: Built and scaled to the largest market prior to acquisition
Each brand operated by Webhouse retains full ownership of its customer, performance, and operational data.
Brand data is:
- Fully owned by the brand
- Accessible to brand stakeholders at all times
- Never shared across partners or brands
Webhouse operates with clear data governance to ensure transparency, confidentiality, and long-term brand control.
Delegated GCC store with a single accountable operating partner
Low-touch execution with full operational ownership
ROAS-driven, AI-assisted growth approach
Deep expertise in GCC payments, logistics, and customer experience
No. Webhouse manages the complete GCC operation end to end. Brand teams are kept informed through structured updates without day-to-day involvement.
Brands retain full strategic control over brand direction and key decisions. Webhouse owns execution.
Brands retain full strategic control over brand direction and key decisions. Webhouse owns execution.
Growth is performance-led and ROAS-driven, supported by AI-assisted optimization and continuous testing.
Yes. We actively optimize for COD and integrate local BNPL partners such as Tabby and Tamara.
Webhouse manages bi-lingual customer support, including live WhatsApp chat.
Growth is performance-led and ROAS-driven, supported by AI-assisted optimization and continuous testing.
We work with a limited number of brands each year to ensure depth of execution and focus.
We operate as a full-stack operating partner with low-touch involvement required from brand teams. If this aligns with how you want to approach the GCC, we’d be happy to explore a fit.
